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 Bleach has been serialized in the Japanese manga anthology Weekly Shōnen Jump since August 2001, and has been collected into 47 tankōbon volumes as of October 2010. Since its publication, Bleach has spawned a substantial media franchise that includes an ongoing animated television series that is produced by Studio Pierrot in Japan, two original video animations, three animated feature films, seven rock musicals, and numerous video games, as well as many types of Bleach-related merchandise.